All about Permanent Eyeliners by Gwendoline

Bright beautiful eyes – every single day!

Just imagine – no more smudged eyeliner or unsightly smears.  Instead, perfect lines that define your eyes whilst beautifully enhancing your natural eye shape and colour.

Gently winged eyeliner – top lid only

Once we have discussed your desired result, taking into consideration the shape of your eyes and exploring the various techniques available within the sphere of permanent makeup, we will assist you in choosing the perfect colour/s to compliment your skin tone and enhance your natural eye colour.

We stock the full spectrum of colour – from the bold appearance of jet and blackest black to the subtle shades of blue, plum or sage – your colour choice will be customised to your individual needs.

We will then apply the colour/s with state-of-the-art computerised micro equipment, gently building your permanent eyeliner to create a smooth, flawless line, perfectly tapered to a delicate yet elegant finish.

Top Eyeliner Hi-Definition



The benefits of permanent eyeliner

Time Saving

Whether you’re a busy Mom, an over-worked Executive or into gym and sport, say goodbye to tedious daily makeup routines.  Permanent eyeliner makeup offers a lasting solution for people with impaired vision or a physical restrictions, allergies or sensitivity to conventional makeup, contact lens wearers and tremendous for those who enjoy an active, athletic lifestyle.


Flawless results

Want a designer eyeliner?

A very delicate and thin off-white French line across half the black liner.
Grey Smoke
Grey Smokey
Ultimate Smokey Eyes
Ultimate Smokey Eyes


Are smokey-eyes your thing?  

  This is becoming an increasingly popular eyeliner treatment.  Or you may prefer just a lash enhancement – very popular with guys.  


Or perhaps your dream eyeliner is…


Thick Latino liners
Dream Latino eyes


Thick, black and dramatic eyeliners – crisp edges or not – the choice is always yours!


Perhaps you’d prefer a contrast shadow?

Smudge of blue immediately above the dark liner
Soft moss-green smudged above the dark lash liner
Healed smudged eyeliners
Custom denim powdered liners

Besides adding adding instant sparkle to your eyes, the application of a powdered smudge of colour immediately above the dark lashline also softens the black-only liners.  This is a very popular choice with clients of all ages.  Colour/s selected are totally complimentary to your natural eye colour and therefore not restrictive in any way.


Soft Smoke


Soft, smooth edge – or crisp high-definition edges?

Soft edges will naturally also deliver a softer looking eyeliner.


Baby Liners

At Permanent Makeup by Gwendoline, your permanent eyeliner will be applied smoothly and flawlessly – achieving results you previously only dreamed of.

Moss green powdered above

Both men and women benefit from permanent eyeliner. For our gents, we recommend a simple eyelash enhancement – which places a complimentary pigment in-between the lash root area (to give a thicker lash-line appearance) – this option delivers a subtle more defined eye contour.

For ladies, we offer the full range of eyeliner procedures – from standard to ultra-thick Latino liners – and right through to contrast colour shadows, winged liners, flicks, mucosal and French eyeliners. (most styles are featured on this page)

Delicately Winged Eyeliner

Gently Winged Eyeliner

Beautiful from every angle!

We always pre-draw flicked our winged eyeliners – once you have visualized the template drawing, checked thickness, symmetry, length and approved the design, this liner is applied with absolute precision, finishing with a sharp flicked outer edge flick.  This style suits most eye shapes, however is particularly complimentary to almond shape eyes and creates a lovely illusion of elongation for round eye shapes.

 A softly flicked eyeliner adds an intriguing air of mystery to the eyes and delivers a very attractive finish.

Permanent Eyeliner by Gwendoline

Allergy Sufferers

Do you suffer from allergies or sensitive eyes?
Permanent eyeliner may offer a lasting solution, allowing you to ditch the allergy-causing pencils.

A client who suffered tremendously with allergies – had this to say:

I have often thought of getting permanent makeup over the years, but my fear of needles and worse, the worry that I’d be stuck with something I wasn’t happy with – forever, always made me hesitate. As time went on, I found myself suffering more and more with allergies. My eyes were constantly itchy, red or watering, which caused my eyeliner to run and form smudgy globs at the corners of my eyes. This frustration, as well as a glowing recommendation from a friend who recently had her eyeliner done by Gwendoline, finally convinced me to go for it. And I am so glad that I did! The whole process was professional, efficient and, surprisingly, pain free! Gwendoline took the time to explain the full procedure, discuss the ‘look’ I was hoping for and agree on the colour. Her professional and knowledgeable demeanour helped put me at ease from the get go and being able to keep my eyes closed for the duration of the procedure meant I was better able to relax. Since getting my permanent eyeliner, I can’t believe the difference in my eyes! They look larger and better framed, but even more significant, they aren’t nearly as dry, red and itchy as they were before. My only regret is not having done it sooner! I highly recommend Gwendoline to anyone thinking about permanent makeup. Throw the pencils out and make an appointment! 🙂

The Procedure

Latino EyelinersDuring the in-depth consultation prior to the procedure, the eye shape, eye colour, your personality, skin-tone and face shape will be assessed.  Based on your needs and requirements we will use our advanced artistic skills to design an elegant, complimentary eyeliner enhancement which you will visualise.  Once you are happy that we have discussed all aspects of your eyeliner and checked symmetry, we’ll then carefully place the pigment colours commencing with the outside contour, using a state-of-the-art electronic micro precision hand piece.



Your comfort is ensured throughout the procedure with the application of state of the art imported topical numbing solutions, applied prior and during the procedure.  Our eyeliner-specific topical anesthetics are PH balanced the same as tears (i.e. cannot cause corneal abrasions)  Our motto:  Safety first – Always.

Healed French Eyeliner


After 10 days – simply apply your favourite
(new) mascara
you’re good to go!



An organza gift bag is handed to every client on completion, containing everything required for flawless aftercare; a leaflet with important information and advice as well as a soothing healing balm to be applied for 7-10 days post-procedure.  Every effort is made to ensure the best possible healed result is achieved.

Finally, your free 10-minute follow-up perfection checkup visit will be scheduled.

Permanent Eyeliner With moss-green shadow just above black line
Permanent Eyeliner
With moss-green shadow just above black line



It may surprise you to know that many famous personalities such as Charlize Theron, Victoria Beckham, Dolly Parton, Raquel Welch, Justin Timberlake and Bruce Willis have permanent makeup and tattoos.


Colour Guides:

Click here:  Perma Blend EYELINER ONLY Colour Chart PDF Dec 2017 to see our vibrant range of available colours to choose from.

Client’s reaction caught on video immediately after Eyeliner procedure:

As one of Johannesburg’s leading permanent eyeliner practitioners, I look forward to giving you beautiful permanent makeup to be proud of!

For the more adventurous, here’s a free guide to complimentary colours based on natural eye-colour:





Orange, Browns, Caramel, Copper and Gold will make blue eyes pop.  You may prefer to apply just a light dusting toward the inner part of the eyes.  Deep grey is a good option for very light blue eyes, while Navy enhances grey eyes.



Dark brown liners add depth and definition without the chance of heaviness if using black.  Plum, blue and navy are great options for very dark brown eyes.  Dark Brown is lovely when applied just inside the mucosal line.



Great with Plum, Mauve, Purples and Burgundy.  Greeny-blue eyes look best with purple and lilac or Sea-Green and Deep Emerald Green. Warm Brown is a good option for light green eyes.



Steely Grey or Aubergine will accentuate the green speckles, while warm metallics or dark browns will bring out the yellow accents. Moss-Green or Purpley-Blue will accentuate different colour specks in the iris.

Article written by Gwendoline Johnston 

All work is subject to international © copyright laws, all rights are reserved. Content and material may not be used, copied or reproduced in any way without prior written consent.

About the author: 

Gwendoline Johnston owns Permanent Makeup by Gwendoline and practices as a Permanent Make-up Specialist at her studios in Johannesburg. Gwendoline attained her Masters Certification from the American Institute of Intradermal Cosmetics in October 2013.  She keeps fully up to date with the latest techniques and trends by obtaining over eighteen certificates  and diplomas both locally in South Africa and internationally – attending Advanced Permanent Makeup training seminars, master classes, conferences and workshops.

Gwendoline’s vast experience attained over the past eighteen years, together with a thorough understanding of skin and colour, has placed her in the confident position to teach, advise and perform in all areas of advanced permanent make-up, including para-medical applications.  Permanent Makeup by Gwendoline is affiliated with local and international Plastic Surgeons, Dermatologists, Specialists and Medical Spa’s.

Throughout my career, I have remained committed to delivering excellence.  I have a deep passion for my craft and genuine care for my clients, which when teamed with the highest level of professionalism, my aim is to deliver unparalleled performance within the vibrant and ever-evolving world of permanent makeup.”

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